Aug 02, 2022
In Welcome to the Arts Forum
Come on, do a fill-in-the-blank question. Now please close your eyes and think about the color of the following Internet companies? Mobike______ IQIYI______ ofo ______ Know almost______ Is the answer not too difficult? Just like fashion trends, Internet companies also follow suit in brand communication. Led by Tmall and JD.com, the phone number list trend among Internet companies in the past few years was to set a mascot, but now, the Internet circle has changed. The mascot is not the most important, but "lust" is the most important. Choose a main color for communication, and use it to occupy the minds of users. The most thorough implementation of this plan recently is Meituan. On June 13, Meituan posted on its official WeChat subscription account and official Weibo account that the theme color of the Meituan APP’s inner pages had turned yellow. In addition, the offline scenes of Meituan will also be unified into yellow, including power banks, POS machines, shared bicycles, etc. Yes, even your familiar Mobike will change from orange to yellow. From the beginning of the business to the present, Mobike's orange and ofo's yellow, the color ratio of the two shared bicycles on the street used to be the weather vane when the battle was stalemate. Now, Mobike has been acquired, ofo is in deep crisis, and in the end, the color has reached the same destination dramatically.